MonthlyCare—Reviews&Reputation:Email/SMSTemplatesthatActuallyGetResponses(Cochrane)

01Who This Is For — And Exactly What You'll Walk Away With

You run a trades business in Cochrane, AB — plumbing, HVAC, electrical, roofing, landscaping, or snow removal. You know Google reviews matter. You just need a simple system to get more of them — without annoying people or breaking rules.

Here's what this guide hands you:

• 5 copy-paste review request templates — email and SMS, ready to send today
• A 3-touch timing plan — same-day SMS, next-day email, day-7 nudge — so you ask at the right time
• Reply scripts for positive, neutral, and negative reviews — so you always know what to say
• Compliance footers (the legal lines you add to the bottom of every message) — ready to use
• A monthly care checklist and scoreboard — so this doesn't fall off your plate after week one

Want us to wire these templates into your CRM and track results on your dashboard? See Cochrane trade website services.

02TL;DR

Ask every customer within 24–72 hours using a 3-touch plan: same-day SMS, next-day email, day-7 nudge.

No incentives. No gating. No star steering.

Track jobs asked, response rate, and new Google reviews each month on a simple scoreboard.

03The 3-Part System That Gets Reviews (Without Breaking Rules)

Getting more Google reviews comes down to three things:

• Ask everyone. No gating (only asking happy customers — which breaks the rules). Whether the job was perfect or had a hiccup, ask for an honest review.
• Ask quickly. Send your first message within 24–72 hours of finishing the job. For snow routes, send it the morning after the first push.
• Make it easy. One link. One tap. Mention the job type and neighbourhood so it feels personal — not mass-produced.

Where to put your review link

• Hand-off card: A card your tech leaves behind with a QR code (a scannable square barcode that opens a link on any phone)
• Invoice & email signature: Drop the link in your invoice footer and every outgoing email
• Templates below: Every email and SMS template in this guide includes a spot for it

Need help creating the link? We walk through it in Google Business Profile: setup to first 25 reviews.

But before you send a single message, there are four rules that protect every review you earn.

044 Things That Will Get Your Reviews Flagged

Before you send a single template, know the lines you can't cross:

• No incentives. No discounts, gift cards, or contest entries in exchange for reviews.
• No gating. Don't pre-screen customers and only ask the happy ones. Ask everyone.
• No star steering. Never ask for "5 stars." Ask for an honest review.
• No pressure. Three touches total — one SMS, one email, one nudge — then stop.

Break these rules and Google can remove your reviews or suspend your profile. Follow them and every review you earn is rock-solid.

Rules covered. Here are the exact messages — copy, paste, and send.

055 Copy-Paste Templates (Email + SMS)

Before you start: Swap in your business name, phone number, and review link. Keep every message short, personal, and local. Never suggest a star count. For SMS, only text people who gave you permission — and always include "Reply STOP to opt out."

A) Same-Day SMS — Send Once the Crew Closes the Job

When to use: Routine jobs finished before 6 p.m.

"

Hi {{FirstName}} — it's {{YourName}} at {{Business}}. Thanks for having us for the {{Service}} in {{Neighborhood}} today. Mind sharing a quick review (takes ~1–2 min)? {{ReviewLink}} Reply STOP to opt out.

Emergency variant (after-hours jobs):

"

Hi {{FirstName}}, glad we could help after hours in {{Neighborhood}}. If you have a moment tomorrow, a quick review helps neighbours find us: {{ReviewLink}} Reply STOP to opt out.

B) Next-Day Email — Send Between 8–11 a.m.

Subject: Quick favour from your {{Service}} tech in {{Neighborhood}}

"

Hi {{FirstName}},

Thanks again for choosing {{Business}} for your {{Service}} in {{Neighborhood}}.

Would you share a quick review about your experience? It helps other Cochrane homeowners decide.

Leave a review: {{ReviewLink}} (takes ~1–2 minutes)

— {{YourName}}, {{Business}} {{Phone}} • {{Website}}

If you don't want follow-ups, reply "unsubscribe."

C) Day-7 Nudge — Only If No Review Yet

Subject: Still okay to ask for a quick review?

"

Hi {{FirstName}}, just checking in. If everything's still good with the {{Service}}, a short review would mean a lot to our small team in Cochrane: {{ReviewLink}}

If not, reply here and we'll make it right.

— {{YourName}}, {{Business}} To stop these messages, reply "unsubscribe."

D) Commercial Client Variant — Property Managers & Facilities

Subject: Can you confirm the outcome in a quick note?

"

Hi {{FirstName}}, thanks for the {{Service}} work order at {{SiteName}}. If you're satisfied, a brief public review helps us support more sites like yours: {{ReviewLink}}.

If we missed anything, reply and we'll fix it.

— {{YourName}}, {{Business}}

E) Snow & Seasonal Route Variant — Batch After First Clear Day

Subject: First push complete — quick check-in

"

Hi {{FirstName}}, after the first snowfall we cleared {{Address}} as scheduled. If the work looked good, would you leave a quick note for neighbours in {{Neighborhood}}? {{ReviewLink}}

Thanks! — {{YourName}}, {{Business}}

Sending templates is half the job. What you say back when reviews land is the other half.

06How to Reply to Every Type of Review

Reply to every review within 48 hours. Here's what to say for each type.

Positive Review (public reply)

"

Thanks, {{FirstName}}! Glad the {{Service}} at your {{Neighborhood}} home went smoothly. We'll be here if you need anything else. — {{Business}}

Neutral / So-So Review (public reply + follow up offline)

"

Thanks for sharing, {{FirstName}}. We've noted your feedback about {{Issue}}. I'll follow up today to make it right. — {{YourName}}, owner

Then call or message them privately. After you resolve it, add a short public note: "Appreciate the chance to fix this — thanks again."

Negative Review (public reply + move offline fast)

"

{{FirstName}}, I'm sorry for the frustration. I'm the owner and I'll call now to sort this. We stand behind our work. — {{YourName}}, {{Business}}

Solve it privately. Once resolved, a short public closing note is fine.

The rules for every reply: Keep it short. Stay polite. Never argue. Never share personal details. Thank people by name. Mention the service.

07The Hand-Off Card Your Techs Leave Behind

Your techs are the last person your customer sees. Give them a small card to hand over at the end of every job.

Front of the card:

• Logo + thank-you line: "Thanks for choosing us."
• QR code: Linked directly to your Google review page
• Instruction line: "Scan to leave a quick review (1–2 min)"

Back of the card:

• Tech name + date: Tech writes their first name and the date of the job
• Contact info: Your office phone number and website
• Local touch: A neighbourhood mention — "Serving Riversong, Fireside, Sunset Ridge"

How to build the QR code: Use any free QR generator. Paste your review link. Test it on a few phones before printing.

08Your Weekly + Monthly Review Routine

Every week

• Pull your list of completed jobs.
• Send the same-day SMS and next-day email for each one.
• Flag any jobs that need a day-7 nudge.

Every month (block 90 minutes)

• Update your scoreboard (see next section).
• Post a GBP (Google Business Profile — your free Google listing) update: one recent photo plus a short blurb ("Panel upgrade in Fireside — labeled and inspected").
• Add 1–2 case cards to your Photos & Proof page with those fresh photos.
• Reply to every review from the past 30 days.

This monthly care routine is what separates businesses that get a burst of reviews from businesses that grow reviews every single month.

09The Simple Scoreboard That Keeps You on Track

Paste this into a Google Sheet. Update it once a month during your 90-minute block.

Throughput

• Jobs completed this month
• Jobs asked for a review — target: 80% or more
• Response rate — email target: 10–15%; SMS target: 20–30% (with consent)
• New Google reviews — target: +5 to +15 per month while quality stays stable

Quality

• Average star rating — note any shift from last month
• % of reviews replied to within 48 hours

What to Fix Next Month

• Services with low review volume (e.g., panel upgrades) — remind crews to photograph and mention the neighbourhood in messages
• Compliance gaps — missing "STOP" in SMS? Missing business address in email footer?

Pair this scoreboard with your lead tracker in Tracking Calls & Forms the Simple Way.

10Build Your Google Review Link (2 Minutes, 2 Options)

1. From your GBP dashboard: Open your profile → click "Get more reviews" or "Share review form" → copy the link.
2. Using your Place ID (a unique code Google assigns to your business location): Form the URL https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID

For step-by-step screenshots, see Google Business Profile: setup to first 25 reviews.

11Legal Footers You Need on Every Message

Every review request you send needs a compliance footer — the legal lines at the bottom that keep you on the right side of the rules.

SMS footer (add to every text):

"

Reply STOP to opt out. {{Business}}, {{Street Address, Cochrane}}, {{Phone}}

Email footer (add to every email):

"

You're receiving this because you hired {{Business}} for {{Service}}. We're asking for a public review of your experience. {{Business}} • {{Street Address, Cochrane}} • {{Phone}} • {{Website}} To stop follow-ups, reply "unsubscribe." Read our Privacy Policy: {{Policy URL}}

This guide is practical owner guidance — not legal advice. If you're unsure about consent handling for SMS or email, check with your advisor.

12Put It to Work — On Your Website and In the Field

Where to show reviews on your site

• Emergency & Contact pages: Add a "Recent reviews" strip near your main buttons.
• Photos & Proof page: Pair 1–2 review quotes with each case card on your Photos & Proof page.
• Service-area blurbs: Include one local quote (e.g., "Furnace fixed in Riversong on the coldest night. Lifesaver.").
• Thank-you page: After someone submits a quote form, show the last three review quotes as reassurance.

Once reviews are visible on your site, build the assets that keep the system running:

Assets that keep reviews flowing

• Template PDF: All email, SMS, reply scripts, and footers in one printable sheet
• GBP screenshot: The "Share review form" dialog (blur any addresses) so your team knows where to find the link
• Case card example: A review quote beside a Start My Project button — ready for your proof page
• Scoreboard sample: A before → after 90 days snapshot to measure progress
• QR hand-off card: A print-ready mockup your techs hand to customers after every job

13Related Reading (Same Hub)

These guides cover the tools and pages that support your review system.

• GBP pillar: Google Business Profile: setup to first 25 reviews
• Proof: Photos & Proof that Build Trust
• Measurement: Tracking Calls & Forms the Simple Way